Part of building a strong student government is making sure that everyone on campus knows what the student government is, what you do, and how they can help. Visibility helps to educate the campus about your accomplishments, increase your reputation as a group that gets things done, set the stage for students to get involved, and increase turnout at your events. To do visibility well, the key is to saturate the campus with your message.
  • A good rule of thumb is that the campus is saturated if the average student walking through campus sees your group’s visibility three times.
  • Reaching that level means doing a lot of visibility, doing it everywhere, and using many different tactics.
There are three steps to saturating the campus:
  1. Figure out your message
  2. Develop your plan
  3. Recruit volunteers and leaders
1) Figuring out your message:
  1. Know your audience. What positive message will appeal to the widest range of students?
  2. Keep your message clear and simple.
  3. Ask yourself: would this message move you to action?
For example: “Go Vote Today!” “Internships with Student Government” “Save Student Aid!” 2) Developing your plan:
  1. Have specific goals for everything. (How many posters you will hang up, how many chalkboards chalked, how many fliers handed out, etc.)
  2. Make sure you have enough quantity and variety that the whole campus will see it.
3) Recruiting volunteers and leaders:
  1. Even with the best plan, visibility won’t just happen without hard work and lots of people.
  2. The best thing to do is assign a leader to each tactic. (For example, have a “Postering Coordinator,” a “Facebook Coordinator,” etc.)
  3. Then get everyone in student government to volunteer a few hours each to help fill all the needs in your plan.